Lower East Side Marketing and Community Manager

ABOUT VITAL 

Our mission at VITAL is to create places that people love. While our gyms focus on bouldering, we also offer programs such as yoga, aerial, cycle, and fitness. VITAL gyms are open to members 24/7. We’re open to the public during the day, but only members can unlock the door at night. The sense of trust and ownership this inspires is part of what makes the VITAL community special.

We are optimists at heart, which means that we believe in our customers and in our team.

WE BELIEVE IN OUR CUSTOMERS. We build and operate our gyms to such a high standard because everyone deserves to be a part of something wonderful. The relationships people form at VITAL enrich life and lead to new adventures. By living out our belief in our customers they, in turn, believe in one another. This reciprocal goodwill makes VITAL more than just a gym, it becomes part of a full and connected life.

WE BELIEVE IN OUR TEAM. We believe that the best team is one that is unified and working hard towards a shared vision. Being part of such a team is challenging, and also rewarding. We support and invest in the people who work here with the goal of bringing up great leaders prepared to take on challenges at work and beyond. 

 
 
 
 

ABOUT THE JOB

The Marketing & Community Manager (MCM) is responsible for promoting VITAL, strengthening member engagement, and supporting the growth of the gym’s community through marketing, events, partnerships, social media, and in-gym initiatives. This role combines creative content creation, project management, brand stewardship, and community relationship-building. The MCM should be welcoming, organized, and outgoing. The position requires a person to be highly engaged with members, staff, and local partners to ensure VITAL’s programming, events, and brand presence feel consistent and exciting. This is a versatile and dynamic role that requires strong technical skills, creativity, organization, and clear communication.

RESPONSIBILITIES

  • Develop and support marketing strategies that grow brand awareness, promote gym offerings, and strengthen the VITAL community.

  • Plan and execute marketing campaigns, gym initiatives, and events through social media, newsletters, in-gym flyers, website updates, and other promotional channels.

  • Manage and grow facility social media accounts, including feed posts, stories, comments, DMs, customer questions, and community engagement.

  • Create photo, video, written, and graphic content that supports marketing campaigns, events, apparel launches, and gym programming.

  • Maintain a consistent VITAL brand voice and visual style across social media, newsletters, flyers, signage, website content, photography, video, and other promotional materials.

  • Design, update, and maintain facility signage, flyers, promotional graphics, and other in-gym marketing materials.

  • Keep the VITAL website accurate, up to date, and aligned with current programs, events, campaigns, and facility needs.

  • Plan, organize, and project-manage events, including competitions, community meetups, special events, and other member-facing initiatives.

  • Coordinate staff support for events, campaigns, and marketing projects as needed.

  • Collaborate with operations leadership and the cross-facility marketing team to support local and regional initiatives.

  • Build relationships with local businesses, community organizations, special groups, and potential partners to create cross-promotional opportunities that benefit the VITAL community.

  • Secure sponsorships, donations, and partner support for events and marketing initiatives.

  • Support the development, organization, and launch of new apparel designs and merchandise initiatives.

  • Track and review campaign performance, event engagement, and marketing data to better understand what is working and where improvements can be made.

  • Stay knowledgeable and engaged with VITAL’s offerings, including climbing, fitness, youth programs, events, memberships, and general operations.

  • Foster strong member engagement through in-person connection, social media interaction, events, and community-focused programming.

  • Oversee and manage the Financial Support Program.

QUALIFICATIONS

  • Experience creating marketing content for social media, email, print, and web.

  • Strong writing, editing, and communication skills.

  • Experience with photography, videography, graphic design, or basic content editing.

  • Comfort using tools such as Adobe Creative Suite, Canva, Mailchimp, Squarespace, or similar platforms.

  • Ability to manage social media accounts, including posts, stories, comments, messages, and customer responses.

  • Strong organization and project management skills.

  • Experience planning, promoting, or supporting events.

  • Ability to maintain brand standards across written, visual, and digital materials.

  • Comfort tracking SEO, basic marketing, social media, or event performance data.

  • Ability to work with staff, members, businesses, and community partners.

BENEFITS

  • Salary position $65k - $75k

  • Structured wage increases

  • 401K matching 

  • Health insurance programs

  • Internal benefit programs 

  • PTO 

  • Mental health program 

  • Employee membership with access to all programs and classes

  • Friends and family benefits

We encourage applicants of all backgrounds to apply. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, or disability.

 
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