West Harlem & Upper East Side Community Lead

ABOUT VITAL 

Our mission at VITAL is to create places that people love. While our gyms focus on bouldering, we also offer programs such as yoga, aerial, cycle, and fitness. VITAL gyms are open to members 24/7. We’re open to the public during the day, but only members can unlock the door at night. The sense of trust and ownership this inspires is part of what makes the VITAL community special.

We are optimists at heart, which means that we believe in our customers and in our team.

WE BELIEVE IN OUR CUSTOMERS. We build and operate our gyms to such a high standard because everyone deserves to be a part of something wonderful. The relationships people form at VITAL enrich life and lead to new adventures. By living out our belief in our customers they, in turn, believe in one another. This reciprocal goodwill makes VITAL more than just a gym, it becomes part of a full and connected life.

WE BELIEVE IN OUR TEAM. We believe that the best team is one that is unified and working hard towards a shared vision. Being part of such a team is challenging, and also rewarding. We support and invest in the people who work here with the goal of bringing up great leaders prepared to take on challenges at work and beyond

THE POSITION
Our Community Lead is creative, organized, outgoing, and community-minded. They are a driving force behind the VITAL community and work closely with the management team to grow the size of the community, invest in its culture, and strengthen the relationships between members, staff, local businesses, and neighborhood organizations.

The Community Lead should embody VITAL’s culture and help bring it to life through events, social media, local partnerships, member engagement, and thoughtful in-gym presence. They are comfortable moving between behind-the-scenes project planning, front desk support, event execution, content creation, and collaboration with different departments.

This is primarily an in-person role with a flexible schedule, averaging 25–35 hours per week. The Community Lead is expected to backfill 1–2 Crew shifts per week as needed and maintain a consistent weekend presence at both locations.

JOB RESPONSIBILITIES

  • Develop, support, and strengthen the VITAL community across both locations

  • Work with managers to plan, organize, and execute community events, meetups, competitions, and local partnerships

  • Support marketing efforts for events, programs, youth offerings, and facility updates

  • Manage communications, including newsletters, Instagram posts, stories, comments, DMs, and customer reviews

  • Create and edit photo and video content for social media, newsletters, promotions, in-gym marketing, and web pages

  • Maintain a consistent VITAL brand voice and visual style across all promotional materials

  • Coordinate external requests for filming, group events, co-hosted events, and community nights

  • Track the success of events, marketing, and outreach efforts, and conduct post-event reviews when appropriate

  • Demonstrate excellent customer service, uphold company standards, and support Crew operations, meetings, hiring, and training as needed

  • Backfill 1–2 Crew shifts per week as needed and maintain a consistent weekend presence at both locations

  • Stay organized while managing multiple projects using tools such as Google Sheets and Google Docs

COMPENSATION AND BENEFITS

  • $25/hour

  • Structured annual wage increases

  • Paid Time Off

  • Health insurance programs, qualifications required

  • Mental health program

  • 401(k) matching, qualifications required

  • Internal incentive programs

  • Employee membership with access to all programs and classes

  • Friends and family benefits

QUALIFICATIONS

  • 1+ years of relevant experience

  • Event planning experience

  • Customer service experience

  • Experience with social media management and community engagement

  • Digital photography and editing experience, including Adobe Photoshop, Lightroom, or equivalent

  • Strong organizational and time-management skills

  • Strong written communication skills

  • Attention to detail

  • Professionalism when communicating with partners, members, staff, and local organizations

  • Comfort using Google Sheets, Google Docs, and other shared organizational tools

  • Knowledge of climbing or active participation in the climbing community is strongly preferred

Bonus Skills:

  • Graphic design experience

  • Fitness, sport, adventure, or event photography/videography

  • Experience with Adobe Creative Suite

  • Experience with newsletters, marketing campaigns, or brand partnerships

We encourage applicants of all backgrounds to apply. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, or disability.

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